1. The Earth is round.
Seems like a simple, irrefutable fact, and yet there are people who will swear up and down that this isn’t the case. We’re guessing you don’t spend a lot of time with those kinds of people. Well, neither do we. The people we choose to work with don’t try to argue things that don’t make any sense. Our clients understand that the equation is simple: Diversification* and time may lead to success.
2. One year does not a portfolio make.
Your wealth isn’t determined by a single moment in time. Imagine if the value of your whole life were judged by a single year—and someone else got to pick it. Not fair, right? Exactly. That’s why we take a big picture view of your finances. And we invite you to do the same.
3. Patience is more than a virtue; it’s a discipline.
Patience is a little like wealth—the more you have, the more resilient you are. Patience is an art and a discipline, like mastering the violin. You get good with practice. Achieving wealth demands patience. Those who bail may fail.
4. Wealth doesn’t make any sudden moves.
We strive to provide a consistent and diversified approach to your wealth, in an effort to not panic, therefore you don't either. Our goal is to outlast market corrections. And so should you.
5. Risk isn’t a what-if, but a when.
We find many people tend to overestimate their risk tolerance (and call us the moment the market plunges). It’s worth being honest with yourself about how much risk you can take and still sleep at night. Because it’s not a matter of “if” the market changes…but when.
6. Greed and fear, more than any market correction, will undermine your financial future.
You think the market is unpredictable? Emotions are worse. And an inability to keep greed and fear in check will cost you. Greed will cause you to lose trust in what works. Fear may cause you to lose faith in everything else. If you can wait out the market, and your own emotional downswing, you’ll be the better for it.
7. Never underestimate a base hit.
Everyone loves a home run. But if you’re aiming to hit it out of the park day after day, year after year, you’re setting yourself up to fail—or at least be very underwhelmed. Base hits may just win the day. We believe it.
8. Money is to wealth as weather is to climate.
Money comes and goes; it’s subject to storms. Wealth, on the other hand, is climate; it’s not defined by the day or the year, but by decades. It’s steady, gradual, and both shapes and reflects the environment.
9. Your future is a moving target.
We don’t take a set-it-and-forget-it approach. While we play the long game, we are here to course correct in an effort to help ensure that your money, your actions, and your life are aligned with your goals.
10. No one wakes up wealthy.
Well, not unless you went to bed that way. That’s because wealth is the result of a series of small decisions that allow you to accumulate wealth day after day, year after year. Every choice you make proves the difference between the person who’s set for now…and the person who’s set for life.
11. You shouldn’t be on the edge of your seat.
What you want from your life is actually not what you want from your portfolio. Romance and suspense have their place—but not in your portfolio. The story of your money should be less like a nail-biter streaming service series…and more like a classic tale: One that’s customized, artfully done, and designed to stand the test of time.
*Diversification is an investment method used to help manage risk. It does not guarantee investment returns or eliminate risk of loss including in declining market.